brand strategy

brand strategy

We offer full strategic merchandising support on national
brands as it relates to category management and category strategy. We work
directly with merchandising and the manufacturer to develop a strong go to market
strategy to drive the strongest programming for both the manufacturer and Kroger,
ultimately to deliver the best end usage program to the consumer. These strategies
include utilizing Market 6 data, as well as 8451 data where applicable.

We offer full strategic merchandising support on national brands as it relates to category management and category strategy. We work
directly with merchandising and the manufacturer to develop a strong go to market
strategy to drive the strongest programming for both the manufacturer and Kroger,
ultimately to deliver the best end usage program to the consumer. These strategies
include utilizing Market 6 data, as well as 8451 data where applicable.

Lutz Marketing

Lutz Marketing